Wool needs a controlled, low moisture approach. Synthetic fibre is more forgiving. Here is what actually changes between the two, and why rugs are cleaned on-site, not sent away.
Wool is a natural fibre, and it behaves very differently to synthetic fibre under moisture and heat. Overwetting wool can cause browning, where natural tannins in the fibre discolour, and aggressive extraction can affect the shape and pile of the rug. A synthetic rug is generally more tolerant of a standard clean, since the fibre does not react to moisture the same way.
That does not mean a wool rug cannot be steam cleaned. It means the process is more controlled, lower moisture, and matched to the specific rug rather than a one method fits all approach.
A rug is a standalone item, not fixed to the floor, and often more valuable or harder to replace than the carpet around it. Backing, fringe and construction all vary between rugs in a way fitted carpet does not, which is why rug cleaning is its own service rather than an extension of a whole-room carpet clean.
Every rug we clean is done at your property, on-site. There is no dropping a rug off and waiting for it to come back from an off-site facility, and no risk of it being mixed up with someone else's.
Pet accidents in a wool rug need a more careful antibacterial enzyme treatment than the same accident on synthetic fibre, since wool holds moisture and odour differently. Never hot water on a pet stain, on any fibre, it sets the mark rather than lifting it.

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